How do Americans learn what’s going on locally?

Interesting new survey findings from the Pew Internet & American Life research project, looking at how Americans in different types of community find out about what’s going on locally.

In summary of the summary – available here – it seems that most use a wide variety of both traditional and online news sources depending on which local topic they’re interested in, but that the mix varies depending on whether you live in an urban, suburban, small town or rural setting.

The blend of media is particularly rich for urban residents; suburban residents are more likely to rely on radio; small town dwellers the local newspaper; and rural residents… are generally ‘less interested in almost all local topics than those in other communities. The one exception is taxes.’

Wonder what these findings mean for how the presidential campaigns’ messages are getting through?


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