Why aren’t more Hispanics Republican?

Independent-minded moderate conservative and New York Times columnist David Brooks is someone I’ve been consistently impressed by ever since I enjoyed reading his book about human psychology and decision-making, The Social Animal. His latest NYT piece offers this typically perceptive take on why the central GOP argument – big government is bad for business – just doesn’t work for Hispanic voters:

The Pew Research Center does excellent research on Asian-American and Hispanic values. Two findings jump out. First, people in these groups have an awesome commitment to work. By most measures, members of these groups value industriousness more than whites.

Second, they are also tremendously appreciative of government. In survey after survey, they embrace the idea that some government programs can incite hard work, not undermine it; enhance opportunity, not crush it.

Moreover, when they look at the things that undermine the work ethic and threaten their chances to succeed, it’s often not government. It’s a modern economy in which you can work more productively, but your wages still don’t rise. It’s a bloated financial sector that just sent the world into turmoil. It’s a university system that is indispensable but unaffordable. It’s chaotic neighborhoods that can’t be cured by withdrawing government programs.

For these people, the Republican equation is irrelevant. When they hear Romney talk abstractly about Big Government vs. Small Government, they think: He doesn’t get me or people like me.

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