This story in Wired made me ever-so-slightly nostalgic. It seems the iPod ‘Classic’ (the one with the click wheel) is on its way out.
The iPod was once the shining star of Apple’s product kingdom. Announced in 2001, iPod sales were growing, growing, growing up until they peaked in December 2008. Since then, they have been steadily slumping as many potential buyers go for the iPhone or other smartphones instead of a dedicated MP3 player. The numbers have gotten dismal enough that in its second-quarter financial results this year, Apple for the first time left iPod numbers out of the announcement entirely. In parallel, Apple has given the iPhone less time in the limelight at its periodic keynote presentations.
Certainly my own iPod is languishing, unused for several years, at the bottom of a drawer which also houses other bits of kit I can’t quite bring myself to get rid of but no longer have any use for. This is not, actually, because I don’t have music downloaded onto a device at all, but because my Spotify subscription allows me to download for safe-keeping more than I ever really need for times without signal. And I’m – obviously – safe in the knowledge that virtually anything I may wish to listen to is available in the ether. Still it is incredible how quickly a change in available technology has shifted habits around such an integral bit of the aural leisure landscape.